If you haven’t seen it yet, there’s a debate about The Future of Planning (dah, dah, dahhhh) going on at the Adliterate blog.
It worth a read if you’re interested in that kind of thing (that kind of thing being having a job as a planner in a communications agency, I suppose). Here are my thoughts:
- What a silly, self-important bunch we are. All we do is ‘come up with ideas for adverts’. Surely that should be fun eh?
- I’m driven by self-doubt (and hence self-improvement), but some planners seem to have rock star levels of self-confidence in their views of the right way to do things.
- For a job where I’m sure two of the required traits are good observations skills and understanding of nuance, some contributors seem to miss crucial earlier parries in the debate.
- Aspiring young planners probably won’t make it beyond aspiration if they interrupt such an intense discussion with irrelevant ‘hey this is great what should I do to be like you’ type posts.
Sorry if this feels a bit snipey, I’m feeling a bit dark today – see my Moodjam for evidence.
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