When naming goes bad

Currys.digital seems so wrong.

I’m not saying this from a planner’s point-of-view. I haven’t undertaken a brow-furrowing analysis, or thought hard about the strategic implications of such a move. It’s just that:

  • Doesn’t common sense tell you that Dixon’s is the cooler brand from the DSG portfolio? I know we’re splitting hairs when it comes to ‘cool and ‘DSG’ in the same sentence, but come on!
  • Aren’t brand names that fake internet syntax just… wank? Didn’t they cringe with the rest of us 4 years ago at ‘iceland.co.uk on retail facisas?

Sorry Rita.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


%d bloggers like this: