Clears throat

Ahem.

This feels a bit like speaking to an empty conference hall – an occasional nightmare of mine, back in the days of the first ‘dotcom’ boom, when I used to talk about how the web would change brands.

But if this blog gets off the ground (unlike the previous efforts I’ve left cluttering the web) then I suppose some people might go back and read my first post, so I suppose I better write something of some worth.

A few things have prompted me to have another, hopefully more sustained, go at blogging.

Firstly, after 10 years of employment by very big, big and big-acting companies, I’ve just gone freelance, so I thought I should have a place on the web where prospective employers can get a sense of who I am, what I do and how I think.

Secondly, one of my first post-wage slave jobs is working with the communications agency Albion on their client Skype. So after a few years of creating ideas to help knackered old companies try to sort out their problems, I’m delighted to find myself back helping exciting new companies to make the most of their opportunities. I feel energised about my work in a way I haven’t for a little while now, and this too has inspired me to blog.

Thirdly, having Skype as a client means I need to be playing with all this cool stuff, so I can try and work out what it means to my mum, and how to get her to buy it.

I’ve been using the ideasdepartment.com domain for my personal email for a while, so it made sense to use it for my blog too. Although sitting here now I realise for the first time that it might create certain expectations in a reader…

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